Delulu Is the Only Solulu—And That’s Exactly How We Dress

Some call it denial.
Some call it a coping mechanism.
We call it a lifestyle.

Welcome to 2025, where being delulu is the only solulu, and your wardrobe better match the fantasy. Because when reality is boring, disappointing, and often stuck on “buffering,” Gen Z chooses the better option: make it up and slay anyway.

At Bağlama, we celebrate the delusional dreamers—the ones who plan fake Coachella outfits in January, send texts they shouldn’t in February, and still think they’ll marry their situationship by March. That kind of optimism? That deserves a fire fit.

Delulu Dressing Is a Vibe—and a Superpower

Think about it.

• Who else is showing up in an electric blue oversized tee with “God’s plan” on the back... while having zero idea what tomorrow looks like?

• Who else is wearing diamonds all over a powder blue shirt, walking through life like they already own the yacht(when they just bought ramen)?

• Who else wears heartbreak quotes on tees like they’re trophies?

Delulu is bold. Delulu is freeing. Delulu is fashion.

Because real confidence isn’t about knowing—it’s about believing.
Even if it’s fake. Especially if it’s fake.

Bağlama Clothes = Outfits for Main Character Delusion

We design clothes for:

• The girl who thinks one outfit change will fix her life (she’s kinda right).

• The guy who’s 99% sure his ex still watches his stories (she does).

• The ones who wear puff print quotes because therapy is expensive but drip is not.

We’re not trying to be realistic.
We’re trying to be iconic.

Bağlama is here to say—dress for the life you want, even if it only exists in your head and your 2-minute reels.